Brand First, Product Next
Brand First, Product Next
Brand First, Product Next
Designed branding and digital products, from impactful visual identities to user-focused experiences, delivering designs that create meaningful and lasting value.
Designed branding and digital products, from impactful visual identities to user-focused experiences, delivering designs that create meaningful and lasting value.
Designed branding and digital products, from impactful visual identities to user-focused experiences, delivering designs that create meaningful and lasting value.
FIKA
FIKA
FIKA
Attract 35% more users to active the app, & attract investors
Attract 35% more users to active the app, & attract investors
Attract 35% more users to active the app, & attract investors
OVERVIEW
OVERVIEW
Fika is a Vietnamese dating app focused on meaningful and safe connections. The goal was to redesign the logo and build a visual system that enhances the emotional experience across the mobile app.
Fika is a Vietnamese dating app focused on meaningful and safe connections. The goal was to redesign the logo and build a visual system that enhances the emotional experience across the mobile app.
MOOD & TONE
MOOD & TONE
Youthful, friendly, and emotionally warm.
Youthful, friendly, and emotionally warm.
WHAT I DO
WHAT I DO
Redesigned the logo
Built 3D mascot
Designed visual for the app
Redesigned the logo
Built 3D mascot
Designed visual for the app
WHAT I DO
Redesigned the logo
Built 3D mascot
Designed visual for the app
YEAR
YEAR
2021 - 2022
2021 - 2022
2021 - 2022
The logo design by me represents two pieces connecting Fi and Ka.
Two lonely puzzle pieces come together.
The logo design by me represents two pieces connecting Fi and Ka.
Two lonely puzzle pieces come together.
The logo design by me represents two pieces connecting Fi and Ka. Two lonely puzzle pieces come together.
My idea about mascot is created based on 2 pieces of the representative logo, the user and the two pets representing the Fika app, which is always beside the user.
My idea about mascot is created based on 2 pieces of the representative logo, the user and the two pets representing the Fika app, which is always beside the user.
My idea about mascot is created based on 2 pieces of the representative logo, the user and the two pets representing the Fika app, which is always beside the user.
Mascots and Fika Coins are designed by me in 3D with Blender
Mascots and Fika Coins are designed by me in 3D with Blender
Mascots and Fika Coins are designed by me in 3D with Blender
Some cool
Some cool
when the logo and mascot exist in real life
when the logo and mascot exist in real life
Source: Fika's facebook / Shark Tank VietNam
Source: Fika's facebook / Shark Tank VietNam
Source: Fika's facebook / Shark Tank VietNam
Leadmarket.
app
Leadmarket.app
OVERVIEW
LeadMarket is a real estate lead platform by BEX Realty, where agents can instantly browse and buy leads via mobile and web. I redesigned the logo to support its product evolution with a modern, memorable, and accessible identity.
MOOD & TONE
Modern, clean, and trustworthy—easy to remember and recognize.
WHAT I DO
Created the logo from scratch
Focused on a bold, trendy visual style
Designed for high memorability across app stores, social media, and in-app branding
YEAR
2022 - 2023
2022 - 2023
Leadmarket.
app
OVERVIEW
LeadMarket is a real estate lead platform by BEX Realty, where agents can instantly browse and buy leads via mobile and web. I redesigned the logo to support its product evolution with a modern, memorable, and accessible identity.
MOOD & TONE
Modern, clean, and trustworthy—easy to remember and recognize.
WHAT I DO
Created the logo from scratch
Focused on a bold, trendy visual style
Designed for high memorability across app stores, social media, and in-app branding
YEAR
2022 - 2023
Athlema
Athlema
OVERVIEW
Athlema is a social sports app that helps users find and join local soccer or tennis matches. I was in charge of designing the brand identity and full app UI to deliver a cohesive, on-trend user experience.
MOOD & TONE
Energetic, modern, and sporty—built to feel social, approachable, and easy to connect with.
WHAT I DO
Designed a bold, memorable logo
Built the visual identity from scratch
Designed the entire mobile app UI based on the new brand
YEAR
2022 - 2023
2022 - 2023
Athlema
OVERVIEW
Athlema is a social sports app that helps users find and join local soccer or tennis matches. I was in charge of designing the brand identity and full app UI to deliver a cohesive, on-trend user experience.
MOOD & TONE
Energetic, modern, and sporty—built to feel social, approachable, and easy to connect with.
WHAT I DO
Designed a bold, memorable logo
Built the visual identity from scratch
Designed the entire mobile app UI based on the new brand
YEAR
2022 - 2023
BEX Realty
BEX Realty
BEX Realty
OVERVIEW
OVERVIEW
BEX Realty provides two main mobile apps: a Home Search app for buyers and renters, and an Agent CRM app for real estate agents. I was assigned to redesign the app icons for both products to better reflect their modern tech-driven direction and improve brand consistency across platforms.
BEX Realty provides two main mobile apps: a Home Search app for buyers and renters, and an Agent CRM app for real estate agents. I was assigned to redesign the app icons for both products to better reflect their modern tech-driven direction and improve brand consistency across platforms.
MOOD & TONE
MOOD & TONE
Clean, professional, and modern—designed to feel trustworthy and instantly recognizable.
Clean, professional, and modern—designed to feel trustworthy and instantly recognizable.
WHAT I DO
WHAT I DO
Redesigned both app icons with a unified, tech-forward visual style
Optimized for visibility across app stores, homescreens, and dark/light modes
Redesigned both app icons with a unified, tech-forward visual style
Optimized for visibility across app stores, homescreens, and dark/light modes
YEAR
YEAR
2023 - 2024
2023 - 2024
2023 - 2024
To launch the product in the most complete way,
I designed HTML Email, assets, Google ads, etc.
Ready to launch
To launch the product in the most complete way,
I designed HTML Email, assets, Google ads, etc.
Ready to launch
Thought
Thought
Thought
Branding is not just about a logo. It’s about the first feeling users get when they open the app or website.
Branding is not just about a logo. It’s about the first feeling users get when they open the app or website.
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