BEX Realty App
BEX Realty App
BEX Realty App
TEAM
1 Head of Project
1 Project Manager
1 Sr. Software Engineer
1 Product Designer (🙋🏼)
YEAR
2022-2023
INDUSTRIES
Real Estate & Rental
RATE
App Store &
Google Play: 4,9 ⭐️
BEX Realty is a real estate company based in the United States. It specializes in brokerage, buying, selling, and renting properties. BEX Realty has a broad network across the United States
The project that transforming the existing real estate BEX Realty website into a BEX Realty mobile app
Key Results
Key Results
Key Results
The property search time has been reduced by 35%, enabling users to quickly find suitable options. The number of saved listings has increased by 20%, indicating that users find it easier to save their favorite properties. Furthermore, the time spent using the mobile app has risen by 40%, reflecting user satisfaction and engagement with the new experience."
The property search time has been reduced by 35%, enabling users to quickly find suitable options. The number of saved listings has increased by 20%, indicating that users find it easier to save their favorite properties. Furthermore, the time spent using the mobile app has risen by 40%, reflecting user satisfaction and engagement with the new experience."
The property search time has been reduced by 35%, enabling users to quickly find suitable options. The number of saved listings has increased by 20%, indicating that users find it easier to save their favorite properties. Furthermore, the time spent using the mobile app has risen by 40%, reflecting user satisfaction and engagement with the new experience."
TARGET USERS
Property buyers (families, investors)
Property owners/sellers
Real estate agents
Property buyers (families, investors)
Property owners/sellers
Real estate agents
GOAL
Improve engagement by optimizing core workflows all features for mobile.
Improve engagement by optimizing core workflows all features for mobile.
CHALLENGE
Translate the website’s complex desktop features into a mobile-friendly app while addressing high abandonment rates during property searches.
Translate the website’s complex desktop features into a mobile-friendly app while addressing high abandonment rates during property searches.
Discovery
Discovery
Discovery
"Understand why users find saved listings management and property comparison difficult, and use these insights to design a better experience?"
"Understand why users find saved listings management and property comparison difficult, and use these insights to design a better experience?"
Approach
Approach
Approach
After identifying the user journeys that reflect the core experience pillars, I collaborated with a brand designer to develop a modern style that aligns with how BEX Realty App wants to be perceived both online and offline.
Establishing a solid brand foundation created the space for me to explore digital solutions throughout the experience, through flexible and scalable components and darkmode version.
From there, I created a design system that enables the development team to move quickly, towards the goal of empowering users to find and manage properties easily and efficiently.
After identifying the user journeys that reflect the core experience pillars, I collaborated with a brand designer to develop a modern style that aligns with how BEX Realty App wants to be perceived both online and offline.
Establishing a solid brand foundation created the space for me to explore digital solutions throughout the experience, through flexible and scalable components and darkmode version.
From there, I created a design system that enables the development team to move quickly, towards the goal of empowering users to find and manage properties easily and efficiently.
Click
Touch
Click
Execution
Execution
We recognize that users place a high priority on an easy and seamless property search experience. Therefore, providing a good user experience is crucial, alongside an effective design system.
Execution
We recognize that users place a high priority on an easy and seamless property search experience. Therefore, providing a good user experience is crucial, alongside an effective design system.
Building search, save, compare easily and shorten the process
Building search, save, compare easily and shorten the process
Search property
Search property
Search property
View optimized images and maps on the same property card. Easily with filters and quick search for nearby properties.
View optimized images and maps on the same property card. Easily with filters and quick search for nearby properties.
Saved
Saved
Saved
Easily save and track search history as well as the properties and communities that have been viewed.
Easily save and track search history as well as the properties and communities that have been viewed.
Compare
Compare properties easily without having to review detailed information and remember them.
Compare properties easily without having to review detailed information and remember them.
Alerts
Alerts
Users choose to prioritize following communities they care about instead of constantly being sent notifications that are irrelevant to them.
Users choose to prioritize following communities they care about instead of constantly being sent notifications that are irrelevant to them.
Result
Result
Result
Following execution, we aided the internal BEX Realty team in using the design system for future iterations and variants of the platform and how it could be iterated for future products within the BEX Realty digital ecosystem.
Following execution, we aided the internal BEX Realty team in using the design system for future iterations and variants of the platform and how it could be iterated for future products within the BEX Realty digital ecosystem.
Our tight collaboration led to a successful launch of the mobile app platform for BEX Realty at the end of 2023.
Our tight collaboration led to a successful launch of the mobile app platform for BEX Realty at the end of 2023.
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