AROBID - How I lead my team
AROBID - How I lead my team
AROBID - How I lead my team
TEAM
TEAM
TEAM
1 Project Owner
1 Project Director
1 Lead Software Engineer
1 Lead Web Developer
1 Lead Designer (🙋🏼)
6 Designer
1 Project Owner
1 Project Director
1 Lead Software Engineer
1 Lead Web Developer
1 Lead Designer (🙋🏼)
6 Designer
1 Project Owner
1 Project Director
1 Lead Software Engineer
1 Lead Web Developer
1 Lead Designer (🙋🏼)
6 Designer
YEAR
YEAR
YEAR
2022-2023
2022-2023
2022-2023
INDUSTRIES
INDUSTRIES
INDUSTRIES
Cross-Border
Cross-Border
Cross-Border
Ecommerce, B2B, B2C
Ecommerce, B2B, B2C
Ecommerce, B2B, B2C
Arobid.com is a Vietnamese B2B e-commerce platform designed to directly connect sellers and buyers, including both individuals and enterprises. The platform facilitates the buying and selling of goods and services while promoting cooperation between domestic and international businesses.
Arobid.com is a Vietnamese B2B e-commerce platform designed to directly connect sellers and buyers, including both individuals and enterprises. The platform facilitates the buying and selling of goods and services while promoting cooperation between domestic and international businesses.
Arobid.com is a Vietnamese B2B e-commerce platform designed to directly connect sellers and buyers, including both individuals and enterprises. The platform facilitates the buying and selling of goods and services while promoting cooperation between domestic and international businesses.
Context
Context
Context
The company launched a project to build an ecommerce platform that combines B2B and B2C models, aiming to optimize user experience across both mobile apps and websites. I was appointed as the Lead of the UI/UX team (6 members), responsible for the interface from concept to final phase 1 of product.
Planned release: Q4 2023
The company launched a project to build an ecommerce platform that combines B2B and B2C models, aiming to optimize user experience across both mobile apps and websites. I was appointed as the Lead of the UI/UX team (6 members), responsible for the interface from concept to final phase 1 of product.
Planned release: Q4 2023
The company launched a project to build an ecommerce platform that combines B2B and B2C models, aiming to optimize user experience across both mobile apps and websites. I was appointed as the Lead of the UI/UX team (6 members), responsible for the interface from concept to final phase 1 of product.
Planned release: Q4 2023
STAKEHOLDERS
CEO
Product Manager (PM)
Lead Developer
Business Analyst (BA)
Project Owner, and Project Director
CEO
Product Manager (PM)
Lead Developer
Business Analyst (BA)
Project Owner, and Project Director
STAKEHOLDERS
CEO
Product Manager (PM)
Lead Developer
Business Analyst (BA)
Project Owner, and Project Director
MY TEAM 💪🏻💖
MY TEAM 💪🏻💖
UI UX Designer
Trang
Animation
Nhon Nhon
Project Process
Project Process
Project Process
Pre-project Research
& Concept Development
Pre-project Research
& Concept Development
Pre-project Research
& Concept Development
WORKSHOP
WORKSHOP
Conducted a 2-day workshop with key stakeholders.
User research data to identify 3 B2B and 2 B2C personas.
Conducted a 2-day workshop with key stakeholders.
User research data to identify 3 B2B and 2 B2C personas.
Conducted a 2-day workshop with key stakeholders.
User research data to identify 3 B2B and 2 B2C personas.
SET CLEAR KPIs
SET CLEAR KPIs
Given the tight timeline for a planned Q4 2023 launch, our team mapped out a delivery plan that prioritized 42 essential features across both B2B and B2C flows.
By the end of the design sprint cycles, 90% of these prioritized features had fully approved UI designs, ready for handoff to development.
Given the tight timeline for a planned Q4 2023 launch, our team mapped out a delivery plan that prioritized 42 essential features across both B2B and B2C flows.
By the end of the design sprint cycles, 90% of these prioritized features had fully approved UI designs, ready for handoff to development.
Given the tight timeline for a planned Q4 2023 launch, our team mapped out a delivery plan that prioritized 42 essential features across both B2B and B2C flows.
By the end of the design sprint cycles, 90% of these prioritized features had fully approved UI designs, ready for handoff to development.
DESK RESEARCH - SITE MAP - CONCEPT
DESK RESEARCH - SITE MAP - CONCEPT
Concept
Concept
Concept
We designed a clean, modern UI with a focus on clarity, consistency, and trust. The concept balances B2B functionality with B2C usability, using a shared design language across both platforms to ensure a seamless user experience.
We designed a clean, modern UI with a focus on clarity, consistency, and trust. The concept balances B2B functionality with B2C usability, using a shared design language across both platforms to ensure a seamless user experience.
We designed a clean, modern UI with a focus on clarity, consistency, and trust. The concept balances B2B functionality with B2C usability, using a shared design language across both platforms to ensure a seamless user experience.
Result
Result
Result
As a result, our team successfully won the client bid and moved forward with full-scale implementation.
As a result, our team successfully won the client bid and moved forward with full-scale implementation.
As a result, our team successfully won the client bid and moved forward with full-scale implementation.
Applying Design System
Applying Design System
Applying Design System
Built a an in-house design system with Atomic design systems to ensure consistency and scalability across the platform.
Built a an in-house design system with Atomic design systems to ensure consistency and scalability across the platform.
Built a an in-house design system with Atomic design systems to ensure consistency and scalability across the platform.
Implementation & Measurement
Implementation & Measurement
Implementation & Measurement
Documented the system using GuidelineDS for easy reference by devs and designers.
After 1 month, interface consistency improved by 30%, and developer fix time significantly reduced.
Documented the system using GuidelineDS for easy reference by devs and designers.
After 1 month, interface consistency improved by 30%, and developer fix time significantly reduced.
Documented the system using GuidelineDS for easy reference by devs and designers.
After 1 month, interface consistency improved by 30%, and developer fix time significantly reduced.
Collaboration
Collaboration
Collaboration
Held regular meetings with PM, Dev Lead, and BA to track progress and resolve issues, using JIRA for task management and timely updates. Collected feedback from CEO (PO) and PD during each review round and improved UX
Held regular meetings with PM, Dev Lead, and BA to track progress and resolve issues, using JIRA for task management and timely updates. Collected feedback from CEO (PO) and PD during each review round and improved UX
Held regular meetings with PM, Dev Lead, and BA to track progress and resolve issues, using JIRA for task management and timely updates. Collected feedback from CEO (PO) and PD during each review round and improved UX
Managing the UI/UX Team
Managing the UI/UX Team
Divide competencies with a detailed skills assessment table when recruiting as well as during the working process.
Divide competencies with a detailed skills assessment table when recruiting as well as during the working process.
Managing the UI/UX Team
Divide competencies with a detailed skills assessment table when recruiting as well as during the working process.
Build a team with objective performance assessment
Build a team with objective performance assessment
Build a team with objective performance assessment
Role assignments
Role assignments
Role assignments
The issue is that members often showcase many skills during recruitment, but these aren't clearly demonstrated during work. Conversely, some valuable skills emerge unexpectedly. Therefore, it's important to observe members after each task.
The issue is that members often showcase many skills during recruitment, but these aren't clearly demonstrated during work. Conversely, some valuable skills emerge unexpectedly. Therefore, it's important to observe members after each task.
The issue is that members often showcase many skills during recruitment, but these aren't clearly demonstrated during work. Conversely, some valuable skills emerge unexpectedly. Therefore, it's important to observe members after each task.
My team's achievements
My team's achievements
My team's achievements
Encouraging Creativity & Performance Review
Encouraging Creativity & Performance Review
Encouraging Creativity & Performance Review
Weekly brainstorming sessions where each member presented at least one improvement idea. Evaluated KPIs based on idea impact, design quality (via feedback), and post-launch UI performance. Monthly one-on-one performance reviews were held to support professional growth and alignment.
Weekly brainstorming sessions where each member presented at least one improvement idea. Evaluated KPIs based on idea impact, design quality (via feedback), and post-launch UI performance. Monthly one-on-one performance reviews were held to support professional growth and alignment.
Evaluated KPIs based on idea impact, design quality (via feedback), and post-launch UI performance. Monthly one-on-one performance reviews were held to support professional growth and alignment.
🧠
Contribution
& Initiative
🎨 Design
& Execution Quality
🎨 Design &
Execution
Quality
🎯 Goal Alignment & Growth
🎯 Goal Alignment
& Growth
💬 Summary
& Direction
Conclusion
Conclusion
Conclusion
This project demonstrated the importance of structured design processes, clear communication, and team development.
This project demonstrated the importance of structured design processes, clear communication, and team development.
This project demonstrated the importance of structured design processes, clear communication, and team development.
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High interface consistency across platforms thanks to a robust Design System.
High interface consistency across platforms thanks to a robust Design System.
High interface consistency across platforms thanks to a robust Design System.
Efficient cross-functional collaboration reduced development time and improved UX.
Efficient cross-functional collaboration reduced development time and improved UX.
Efficient cross-functional collaboration reduced development time and improved UX.
MVP launch as originally planned.
MVP launch as originally planned.
MVP launch as originally planned.
Participant
Participant